Resumé

I am a product development + digital strategy + creative technology + project management hybrid with over 25 years of experience in digital media. I lead teams that make awesome things with technology.

Skills

  • Product Strategy & Planning

  • System & Process Modeling

  • UX Research & Design

  • UI Design

  • Concept Development

  • Team Leadership

  • Workshop Leadership

  • LLM-assisted Research

  • Project Planning

  • Technical Documentation

  • New Business Development

  • Public Speaking

Experience

Experience

Creative Tech Consultant
Freelance | NYC | 2022-2025


  • Developed Brooklyn-based large language model "laboratory" for experimentation with local and hosted models and retrieval augmented generation

  • Local large language model strategy and tactics for a variety of clients across varied industries, including system/prompt engineering, AI tooling/pipeline assessments and deployment strategies and tactics

Creative Tech Consultant
Freelance | NYC | 2022-2025


  • Developed Brooklyn-based large language model "laboratory" for experimentation with local and hosted models and retrieval augmented generation

  • Local large language model strategy and tactics for a variety of clients across varied industries, including system/prompt engineering, AI tooling/pipeline assessments and deployment strategies and tactics

Creative Tech Consultant
Freelance | NYC | 2022-2025


  • Developed Brooklyn-based large language model "laboratory" for experimentation with local and hosted models and retrieval augmented generation

  • Local large language model strategy and tactics for a variety of clients across varied industries, including system/prompt engineering, AI tooling/pipeline assessments and deployment strategies and tactics





  • LLM case study research and planning

  • Creative and technical feedback for a variety of clients across varied industries

  • "Deep research" services, bringing deep and nuanced detail to niche subject matter studies

  • Web application design and deployment


  • LLM case study research and planning

  • Creative and technical feedback for a variety of clients across varied industries

  • "Deep research" services, bringing deep and nuanced detail to niche subject matter studies

  • Web application design and deployment

Chief Creative Officer

Halo Media, LLC | NYC | 2019-2022


  • Responsible for year-on year growth of the creative department as well as expanded company-wide financial and organizational goals.

  • Led Halo's creative department comprised of 15 design directors, UX architects and UI/product designers

  • Completely restructured and grew Halo's creative department while also implementing an agency-wide project management discipline and establishing best practices for product development, SDLC workflow, and user experience research/design

  • Final authority on all agency creative output

  • Strategic lead for new business initiatives

Chief Creative Officer

Halo Media, LLC | NYC | 2019-2022


  • Responsible for year-on year growth of the creative department as well as expanded company-wide financial and organizational goals.

  • Led Halo's creative department comprised of 15 design directors, UX architects and UI/product designers

  • Completely restructured and grew Halo's creative department while also implementing an agency-wide project management discipline and establishing best practices for product development, SDLC workflow, and user experience research/design

  • Final authority on all agency creative output

  • Strategic lead for new business initiatives

Chief Creative Officer

Halo Media, LLC | NYC | 2019-2022


  • Responsible for year-on year growth of the creative department as well as expanded company-wide financial and organizational goals.

  • Led Halo's creative department comprised of 15 design directors, UX architects and UI/product designers

  • Completely restructured and grew Halo's creative department while also implementing an agency-wide project management discipline and establishing best practices for product development, SDLC workflow, and user experience research/design

  • Final authority on all agency creative output

  • Strategic lead for new business initiatives





  • Established Halo Labs skunkworks group to expand the company's ability to develop in-house products and serve the needs of smaller, entrepreneurial clients


  • Established organization-wide user experience design discipline


  • Created and executed annual employee review process

  • Hiring and mentoring of all creative staff, including user experience designers, user interface designers and sub-department heads.

  • UX lead for select, high-profile projects and clients

  • Clients included Mercer/Marsh McLennan Group, Universal Music Group, Google, Spartan Race, FIBA


  • Established Halo Labs skunkworks group to expand the company's ability to develop in-house products and serve the needs of smaller, entrepreneurial clients


  • Established organization-wide user experience design discipline


  • Created and executed annual employee review process

  • Hiring and mentoring of all creative staff, including user experience designers, user interface designers and sub-department heads.

  • UX lead for select, high-profile projects and clients

  • Clients included Mercer/Marsh McLennan Group, Universal Music Group, Google, Spartan Race, FIBA

Director, Digital Engagement

George P. Johnson | NYC | 2017-2018


  • Led the charge in the creative and technical development of digital components for experiential engagements at IBM events worldwide, including HIMSS 2018, Gartner Symposium and THINK 2018


  • Responsibilities included hiring technical and creative staff, managing technical and digital creative partners, developing UX/UI, functional and product specifications, building high-fidelity interactive screen prototypes, leading and participating in creative brainstorms and serving as creative technical leadership for all digital engagements

Director, Digital Engagement

George P. Johnson | NYC | 2017-2018


  • Led the charge in the creative and technical development of digital components for experiential engagements at IBM events worldwide, including HIMSS 2018, Gartner Symposium and THINK 2018


  • Responsibilities included hiring technical and creative staff, managing technical and digital creative partners, developing UX/UI, functional and product specifications, building high-fidelity interactive screen prototypes, leading and participating in creative brainstorms and serving as creative technical leadership for all digital engagements

VP, Product Development

Williams-Forrest | NYC | 2015-2017


  • Vice President of Product Development at Williams Forrest, a creative technology boutique agency with offices in New York City and Lancaster, PA.


  • Responsible for the year on year growth of the agency while overseeing the product lifecycles of numerous digital projects for clients and investors

  • Clients included BMW of North America, Steinway & Sons

VP, Product Development

Williams-Forrest | NYC | 2015-2017


  • Vice President of Product Development at Williams Forrest, a creative technology boutique agency with offices in New York City and Lancaster, PA.


  • Responsible for the year on year growth of the agency while overseeing the product lifecycles of numerous digital projects for clients and investors

  • Clients included BMW of North America, Steinway & Sons

Director, Product Development

Spies & Assassins | NYC | 2013-2015


  • Lead a cross-disciplinary team of 6 product architects who, in turn, served as creative and technical leadership on projects ranging from full-scale web platforms to interactive physical installations


  • Ensured all documentation and other technical and creative artifacts achieved a strict level of excellence in terms of content and presentation


  • Lead structured cross-disciplinary brainstorms via a refined process that focuses on developing rich, targeted stimuli presented in a controlled setting featuring exercises and processes specifically developed for extracting a high volume of actionable concepts in a minimal amount of time

Director, Product Development

Spies & Assassins | NYC | 2013-2015


  • Lead a cross-disciplinary team of 6 product architects who, in turn, served as creative and technical leadership on projects ranging from full-scale web platforms to interactive physical installations.


  • Ensured all documentation and other technical and creative artifacts achieved a strict level of excellence in terms of content and presentation.


  • Lead structured cross-disciplinary brainstorms via a refined process that focuses on developing rich, targeted stimuli presented in a controlled setting featuring exercises and processes specifically developed for extracting a high volume of actionable concepts in a minimal amount of time.

Director, Product Development

Spies & Assassins | NYC | 2013-2015


  • Lead a cross-disciplinary team of 6 product architects who, in turn, served as creative and technical leadership on projects ranging from full-scale web platforms to interactive physical installations


  • Ensured all documentation and other technical and creative artifacts achieved a strict level of excellence in terms of content and presentation


  • Lead structured cross-disciplinary brainstorms via a refined process that focuses on developing rich, targeted stimuli presented in a controlled setting featuring exercises and processes specifically developed for extracting a high volume of actionable concepts in a minimal amount of time





  • Authored the RFP and led the RFP process for the front end development partner for the 2015 BMWUSA.com redesign


  • Hired and mentored product development staff ranging from interns to senior product architects and participated in the vetting of all technical, project management and user experience new hires for the Spies & Assassins division of kbs+


  • Led and participated in various agency pitches


  • Clients included BMW of North America, Google, Dicks Sporting Goods, Baker & McKenzie, Harmon Kardon/Infinity, Kao Brands (Bioré) and BDO





  • Authored the RFP and led the RFP process for the front end development partner for the 2015 BMWUSA.com redesign

  • Hired and mentored product development staff ranging from interns to senior product architects and participated in the vetting of all technical, project management and user experience new hires for the Spies & Assassins division of kbs+

  • Led and participated in various agency pitches

  • Clients included BMW of North America, Google, Dicks Sporting Goods, Baker & McKenzie, Harmon Kardon/Infinity, Kao Brands (Bioré) and BDO.
  • Authored the RFP and led the RFP process for the front end development partner for the 2015 BMWUSA.com redesign

  • Hired and mentored product development staff ranging from interns to senior product architects and participated in the vetting of all technical, project management and user experience new hires for the Spies & Assassins division of kbs+

  • Led and participated in various agency pitches

  • Clients included BMW of North America, Google, Dicks Sporting Goods, Baker & McKenzie, Harmon Kardon/Infinity, Kao Brands (Bioré) and BDO.

Product Architect
Spies & Assassins | NYC | 2011-2013

  • Served as a thought partner for the digital creative team, developers and interaction design team, also serving as an assessor of technical feasibility


  • Synthesized input from internal and external stakeholders to develop product vision and served as a central record-keeper for that vision and turned high-level software requirements into client facing proposals and SOWs and developed detailed technical requirements documentation for on and off-web digital and interactive projects


  • Developed product and business requirement documents and partnered with client services staff to provide client-friendly explanations of technical solutions and product vision


  • Collaborated with developers, U/X designers, and vendors to establish the technical vision and analyzed tradeoffs between usability and performance needs while collaborating with producers to drive technical development


  • Provided input to producers to develop timelines, work estimates, and cost estimates

Product Architect

Spies & Assassins | NYC | 2011-2013

  • Served as a thought partner for the digital creative team, developers and interaction design team, also serving as an assessor of technical feasibility.


  • Synthesized input from internal and external stakeholders to develop product vision and served as a central record-keeper for that vision and turned high-level software requirements into client facing proposals and SOWs and developed detailed technical requirements documentation for on and off-web digital and interactive projects.

  • Developed product and business requirement documents and partnered with client services staff to provide client-friendly explanations of technical solutions and product vision.

  • Collaborated with developers, U/X designers, and vendors to establish the technical vision and analyzed tradeoffs between usability and performance needs while collaborating with producers to drive technical development.

  • Provided input to producers to develop timelines, work estimates, and cost estimates

Product Architect

Spies & Assassins | NYC | 2011-2013

  • Served as a thought partner for the digital creative team, developers and interaction design team, also serving as an assessor of technical feasibility.


  • Synthesized input from internal and external stakeholders to develop product vision and served as a central record-keeper for that vision and turned high-level software requirements into client facing proposals and SOWs and developed detailed technical requirements documentation for on and off-web digital and interactive projects.

  • Developed product and business requirement documents and partnered with client services staff to provide client-friendly explanations of technical solutions and product vision.

  • Collaborated with developers, U/X designers, and vendors to establish the technical vision and analyzed tradeoffs between usability and performance needs while collaborating with producers to drive technical development.

  • Provided input to producers to develop timelines, work estimates, and cost estimates

Senior Digital Strategist
kbs+ | NYC | 2010-2011


  • Role was a hybrid creative technologist + digital strategist + solutions architect

  • Agency-side technical lead for the BMWUSA.com platform. In charge of coordinating technical partners across a variety of capabilities with agency-side project management, ID/UX and creative

  • Responsible for developing technical strategies for web, tablet and mobile devices and transforming the BMWUSA platform into a device-agnostic digital delivery system

  • Worked in collaboration with BMWNA’s Chief Solutions Architect to develop and execute all enhancement and maintenance of the BMWUSA.com platform


  • Architected data schemas and sourced data for large-scale data visualization projects


  • Represented the agency in the RFP process for a technical professional services provider for BMWUSA.com


  • Clients included BMW of North America, kbs+ new business, BMW Active E, and kbs+

Senior Digital Strategist

kbs+ | NYC | 2010-2011


  • Role was a hybrid creative technologist + digital strategist + solutions architect.

  • Agency-side technical lead for the BMWUSA.com platform. In charge of coordinating technical partners across a variety of capabilities with agency-side project management, ID/UX and creative.

  • Responsible for developing technical strategies for web, tablet and mobile devices and transforming the BMWUSA platform into a device-agnostic digital delivery system.

  • Worked in collaboration with BMWNA’s Chief Solutions Architect to develop and execute all enhancement and maintenance of the BMWUSA.com platform.


  • Architected data schemas and sourced data for large-scale data visualization projects.


  • Represented the agency in the RFP process for a technical professional services provider for BMWUSA.com.


  • Clients included BMW of North America, kbs+ new business, BMW Active E, and kbs+

Senior Digital Strategist

kbs+ | NYC | 2010-2011


  • Role was a hybrid creative technologist + digital strategist + solutions architect.

  • Agency-side technical lead for the BMWUSA.com platform. In charge of coordinating technical partners across a variety of capabilities with agency-side project management, ID/UX and creative.

  • Responsible for developing technical strategies for web, tablet and mobile devices and transforming the BMWUSA platform into a device-agnostic digital delivery system.

  • Worked in collaboration with BMWNA’s Chief Solutions Architect to develop and execute all enhancement and maintenance of the BMWUSA.com platform.


  • Architected data schemas and sourced data for large-scale data visualization projects.


  • Represented the agency in the RFP process for a technical professional services provider for BMWUSA.com.


  • Clients included BMW of North America, kbs+ new business, BMW Active E, and kbs+

Senior Technical Project Manager
kbs+ | NYC | 2006-2010

  • Project management and technical lead for site enhancement and maintenance of the BMWUSA.com platform, as well as participating in various interactive marketing projects for BMW of North America


  • Project management and technical lead on various 2 to 15 person-team interactive marketing projects including micro sites, dynamic CMS-driven online applications, online video, banner and email campaigns, working with account management, art directors/designers, developers, numerous partner firms and the client to create award-winning interactive media


  • Developed project plans, cost estimates, work breakdown structures and statements of work associated with incremental projects as well as developing and managing the yearly retainer scope for my department


  • Co-“product owner” for BMWUSA.com in the context of the Agile software development/project management methodology


  • During my first two years on the BMWUSA.com project, BMW of North America was awarded with the honor of “2006 and 2007 Interactive Marketer of the Year” by J.D. Power and Associates. BMWUSA.com continues to place highly in this biannual industry review

Senior Technical Project Manager

kbs+ | NYC | 2006-2010


  • Project management and technical lead for site enhancement and maintenance of the BMWUSA.com platform, as well as participating in various interactive marketing projects for BMW of North America.


  • Project management and technical lead on various 2 to 15 person-team interactive marketing projects including micro sites, dynamic CMS-driven online applications, online video, banner and email campaigns, working with account management, art directors/designers, developers, numerous partner firms and the client to create award-winning interactive media.

  • Developed project plans, cost estimates, work breakdown structures and statements of work associated with incremental projects as well as developing and managing the yearly retainer scope for my department.

  • Co-“product owner” for BMWUSA.com in the context of the Agile software development/project management methodology.

  • During my first two years on the BMWUSA.com project, BMW of North America was awarded with the honor of “2006 and 2007 Interactive Marketer of the Year” by J.D. Power and Associates. BMWUSA.com continues to place highly in this biannual industry review.

Senior Technical Project Manager

kbs+ | NYC | 2006-2010

  • Project management and technical lead for site enhancement and maintenance of the BMWUSA.com platform, as well as participating in various interactive marketing projects for BMW of North America.


  • Project management and technical lead on various 2 to 15 person-team interactive marketing projects including micro sites, dynamic CMS-driven online applications, online video, banner and email campaigns, working with account management, art directors/designers, developers, numerous partner firms and the client to create award-winning interactive media.

  • Developed project plans, cost estimates, work breakdown structures and statements of work associated with incremental projects as well as developing and managing the yearly retainer scope for my department.

  • Co-“product owner” for BMWUSA.com in the context of the Agile software development/project management methodology.

  • During my first two years on the BMWUSA.com project, BMW of North America was awarded with the honor of “2006 and 2007 Interactive Marketer of the Year” by J.D. Power and Associates. BMWUSA.com continues to place highly in this biannual industry review.

Freelance Interactive Producer
web dev lab | SF, CA | 2001-2006


  • Provided design, development and content creation services for a variety of clients on a freelance/consultatory basis


  • Designed branding and online marketing materials for clients, including community based web sites, microsites, and banner ads


  • Specialized in developing dynamic, database-driven web sites based on open source CMS solutions


  • Performed post-design configuration, support, training and production services for clients


  • Provided consultation services including search engine optimization, marketing strategies via targeted banner/text ads and RSS/ATOM news feeds


  • Provided technical and creative writing services and content creation


  • Projects ranged from eBay auction presentation to full blown community web sites

Freelance Producer

kbs+ | NYC | 2006-2010


  • Provided design, development and content creation services for a variety of clients on a freelance/consultatory basis.


  • Designed branding and online marketing materials for clients, including community based web sites, microsites, and banner ads.

  • Specialized in developing dynamic, database-driven web sites based on open source CMS solutions.

  • Performed post-design configuration, support, training and production services for clients.

  • Provided consultation services including search engine optimization, marketing strategies via targeted banner/text ads and RSS/ATOM news feeds.

  • Provided technical and creative writing services and content creation.

  • Projects ranged from eBay auction presentation to full blown community web sites

Freelance Interactive Producer

web dev lab | SF, CA | 2001-2006


  • Provided design, development and content creation services for a variety of clients on a freelance/consultatory basis.


  • Designed branding and online marketing materials for clients, including community based web sites, microsites, and banner ads.

  • Specialized in developing dynamic, database-driven web sites based on open source CMS solutions.

  • Performed post-design configuration, support, training and production services for clients.

  • Provided consultation services including search engine optimization, marketing strategies via targeted banner/text ads and RSS/ATOM news feeds.

  • Provided technical and creative writing services and content creation.

  • Projects ranged from eBay auction presentation to full blown community web sites

Senior Web Designer
Beatnik, Inc. | SF, CA | 1999-2001

  • Front-end development of Beatnik.com site through two redesigns and Mixman.com through one redesign


  • Designed and developed interfaces for a wide range of platforms including Palm PDA, PCs, and web-aware kiosks


  • Served in webmaster role for five months. Developed and executed change control process including all code deployment to production site and source code control, management of QA team, and content maintenance of all company websites


  • Designed and developed front end for company’s online e-commerce application, including IA, UX, art direction and integration with WebLogic back end


  • Implemented and maintained company-wide asset management system using Canto Cumulus

Senior Web Designer

Beatnik, Inc. | SF, CA | 1999-2001


  • Front-end development of Beatnik.com site through two redesigns and Mixman.com through one redesign


  • Designed and developed interfaces for a wide range of platforms including Palm PDA, PCs, and web-aware kiosks


  • Served in webmaster role for five months. Developed and executed change control process including all code deployment to production site and source code control, management of QA team, and content maintenance of all company websites


  • Designed and developed front end for company’s online e-commerce application, including IA, UX, art direction and integration with WebLogic back end


  • Implemented and maintained company-wide asset management system using Canto Cumulus

Senior Web Designer

Beatnik, Inc. | SF, CA | 1999-2001


  • Front-end development of Beatnik.com site through two redesigns and Mixman.com through one redesign


  • Designed and developed interfaces for a wide range of platforms including Palm PDA, PCs, and web-aware kiosks


  • Served in webmaster role for five months. Developed and executed change control process including all code deployment to production site and source code control, management of QA team, and content maintenance of all company websites


  • Designed and developed front end for company’s online e-commerce application, including IA, UX, art direction and integration with WebLogic back end


  • Implemented and maintained company-wide asset management system using Canto Cumulus

Select Brands

Select Brands

Award Highlights

Award Highlights

George P. Johnson | IBM Watson Headquarters, Atlanta

  • GOLD, Communicator Awards, Corporate Communications | 2018 Communicator Awards

  • GOLD, MarCom Awards, Marketing / Promotional Campaign: Integrated Marketing | 2018 MarCom Awards

kbs+ | BMWi: The Electronaut Effect

  • Merit, 2014 Oneclub One Show - Interactive

kbs+ | BMWi: A Window Into the Near Future

  • 2013 Best in Show, Media Post Digital Out of Home Awards | Sep 2013, Media Post

  • 2013 Best Augmented Reality, Media Post Digital Out of Home Awards | Sep 2013, Media Post

  • 2013 Window / Pop-up Shop, Media Post Digital Out of Home Awards | Sep 2013, Media Post

  • 2013 Gold OBIE | May 2013, OBIE

  • 2013 OSI Pencils: Bronze | 2013, Oneclub

kbs+ | BMWUSA.com


  • 2006 Interactive Marketer of the Year | J.D. Power & Associates

  • 2007 Interactive Marketer of the Year | J.D. Power & Associates