IBM Watson HQ, Atlanta
Data-Driven Interactive Lobby Sculpture
This innovative interactive sculpture, featured in the lobby of IBM Watson Headquarters in Atlanta, Georgia, embodies the data-driven mission at the heart of the Watson organization while also representing IBM's deep partnership with it's (at the time) subsidiary, The Weather Company.
Client
IBM Watson
Role
Product Owner Information Architecture Technologist
Type
Experiential Physical Computing
Agency
George P. Johnson SOFTlab
Boasting realtime integration with The Weather Company's comprehensive global weather API, the sculpture features a tablet-based touchscreen interface that allows users to explore trending Global Air Quality Index data — with beautiful visualizations rendered in both the tablet UI and on the wall itself via it's integrated animated addressable lighting. While the sculpture's beautiful animated light show provides a delightful first impression, visitors who explore further into the interface will also learn details about the impact of our collective human behavior on the environment and our delicate weather systems, contextualized by weather events occuring around the world on that very same day.
More than just an architectural feature, the IBM Watson HQ interactive sculpture serves as a living expression of IBM’s data-driven vision, one that transforms raw information into an immersive, ever-evolving experience. By seamlessly integrating real-time environmental data, responsive lighting, and interactive storytelling, the installation not only symbolizes IBM’s commitment to AI and analytics but also invites visitors to engage with technology in a way that is both visually stunning and intellectually engaging. A testament to the power of design, data, and innovation, the Watson sculpture redefines how corporate spaces can inform, inspire, and adapt in real time. GOLD-winning installation at the Communicator Awards & MarCom Awards, recognized for seamlessly blending interactive data, environmental awareness, and experiential design.