IBM Exponentially You

Developed under the creative guidance of Leslie Edgerton and in collaboration with George P. Johnson’s London office, this VR experience combined game mechanics, immersive storytelling, and enterprise technology visualization to create a dynamic, interactive engagement. The experience began with a "suit-up" sequence, inspired by customization interfaces in games like MechWarrior and Armored Core. Users configured their mech suit, choosing enhancements and optimizations that aligned with IBM’s suite of business solutions. Once deployed into the virtual environment, participants engaged in real-time, interactive mini-games, each one serving as a gamified metaphor for modern business challenges, demonstrating how IBM's GTS and GBS products help companies navigate complex problems. As Director of Digital Engagement, my role was to: Bridge the gap between technical and creative teams, ensuring a seamless interaction design process, oversee the product roadmap, from initial concept through final execution, and curate/manage creative talent, acquiring the right specialists to bring this experience to life.